MarketingIntelligence

Marketing Intelligence - Ecommerce - Personalization - Artificial Intelligence - Machine Learning - Customer journey

Personalization

  1. 1 Don’t Start Website Personalization without these Best Practices 0
  2. 2 A Roadmap to Creating An Effective Personalization Strategy 0
  3. 3 Personalization 0
  4. 4 A Better Way To Segment Your Customers 0
  5. 5 A Story of Website Personalization 0
  6. 6 How to Use Personalized Content and Behavioral Targeting For Improved Conversions 0
  7. 7 5 Extreme Personalization Examples That Actually Worked 0
  8. 8 How to Build a Revenue Boosting Program from Scratch 0

Personas

  1. 1 How to Build Robust User Personas in Under a Month 0
  2. 2 Learn How To Use Personas To Optimize Ecommerce Website 0
  3. 3 How To Make Personas More Scientific 0
  4. 4 Why Your Visitors Are Ignoring You 0
  5. 5 Only crap marketers mistake stereotypes for segments 0

Personalization tools

  1. 1 29 A/B-Testing- & Personalisierungs-Tools im Vergleich 0

AI & Machine Learning

  1. 1 Every single Machine Learning course on the internet, ranked by your reviews 0
  2. 2 A Beginner’s Guide to AI/ML 🤖👶 0
  3. 3 What is Machine Learning? 0
  4. 4 Overview of Artificial Intelligence and Role of Natural Language Processing in Big Data 0
  5. 5 15 Must-Read AI Marketing Articles from 2017 0

Predictive analytics

  1. 1 The Definitive Guide to Predictive Analytics Models for Marketing 0

Loyalty & Retention

  1. 1 How To Calculate and Increase Customer Lifetime Value 0
  2. 2 4 Straightforward Ways To Increase Customer Retention Rates 0
  3. 3 Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It) 0

Statistics

  1. 1 10 Statistics Traps in A/B Testing 0
  2. 2 Best Revenue Significance Calculator for A/B Testing 0
  3. 3 The Google Optimize Statistical Engine and Approach 0

Customer Data Platform

  1. 1 What is a customer data platform? How is it different from a DMP or CRM? 0
  2. 2 The benefits of using a Customer Data Platform CDP 0
  3. 3 The Truth Behind the Hype 0
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